Adelaide University / Brand Identity

This project reimagined Adelaide University as more than an institution - as a place of possibility. The rebrand explored the balance between heritage and progression, tradition and transformation. Inspired by the idea of connection - between people, knowledge, and the city itself - the identity system was built on bold type, open space, and a palette that speaks with confidence and clarity. The result is a brand that feels both grounded and future-focused, capturing the university’s shift into a new era of learning and belonging.